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B2B· SaaS· Enterprise· Agency

A Portfolio by

Anagha
Krishnakumar

Creative Strategist — Seven Seasons In

Making complex things sound inevitable.

7 Years
5 Companies
3 Continents
Campaign strategy, ghostwriting, and narrative design across B2B SaaS, enterprise tech, and agency — from Singapore to global.
Featured Work
ENTERPRISE
DEMO SCRIPT

Video · Demo Showcase

Enterprise Demo Showcase Script

AI VIDEO
TELEMATICS

Video · Product Marketing

AI Video Telematics — Demo & Marketing Scripts

NAVIGATE
YOUR NEXT

Blog · Sustainability

Navigating What's Next — Infosys on Sustainability

ENERGY
TRANSITION
NOW

Blog · Energy Transition

Energy Transition Now — A Leadership Perspective

SUSTAINABLE
AT YOUR
CORE

Blog · Sustainability

Sustainable at Your Core — Making It Mean Something

DEMAND
GEN
PAPERS

Thought Leadership · Whitepapers

Demand Generation Whitepapers — Freshworks

INTEGRATED
SOCIAL
MERKLE

Social · Integrated Content

Integrated Social Content — Merkle

SOCIAL
STRATEGY
B2B

Social · B2B Brand

Social Strategy — AI Telematics Brand

GOOGLE
CAMPAIGNS
FRESHWORKS

Campaign · Demand Generation

Google Search & Display Campaigns — Freshworks

INFOSYS
EY
ORACLE

Campaign · Enterprise B2B

Integrated Campaign Architecture — Infosys, EY & Oracle

GLOBAL
EVENT
COLLATERAL

Event · Global Collateral

Event Collateral & Booth Creatives — US, Europe & India

PITCH
DECKS
QBRs

Event · Pitch & QBR

Pitch Decks & QBRs — Merkle

About

Stories that drive business forward.

Campaign Architecture Messaging & Narrative Value Proposition AI-Augmented Creative Cross-Functional Executive Storytelling
Full work history →

I am well-versed in the language of brand narratives, campaign themes and identities, visual tonality, and one thing to rule them all above — creative writing. The kind that hooks the reader and gets the cursor to hover over the hyperlinked blue line.

The small wins in the wild world of advertising.

I started this portfolio as a brand campaign: to promote myself and the work I have done in the past. But somewhere along the way, it turned into something else. A nod to this wild world, filled with chaos, muscle memory, and endless note-taking.

I hope you enjoy going through this as much as I enjoyed curating some of my favourite works from the past.

People who know the work.

"
The leader of any team has hit the proverbial jackpot if they have managed to find someone they can rely upon — not only to be top of their own work but also to ensure that deadlines are met, and commitments to both internal as well as external stakeholders are honoured. Anagha brings all of these things to the table, and then some.
Srishti Gairola Executive Vice President & National Creative Director Organic by MSL
"
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Let's build something worth saying.

Available for campaign strategy, messaging frameworks, and creative consulting. I work with a focused roster of clients — bringing structured thinking and genuine creative investment to every brief.

[email protected]