A Career in Five Seasons
"Seven years of making complex things sound inevitable — across agency floors, SaaS dashboards, and enterprise war rooms."
Season 01 · 2024 — Present
Senior Creative Strategist
Ep 01
Building integrated campaign frameworks for B2B enterprise clients — from brief to messaging to execution across channels.
Ep 02
Ghostwriting LinkedIn articles and POV papers for C-suite clients — including pieces for Infosys leadership on sustainability and AI.
Ep 03
Developing core messaging architectures — value propositions, brand narratives, and positioning frameworks for technology brands.
Ghostwritten thought leadership published on LinkedIn for senior Infosys executives — driving engagement in sustainability and AI transformation narratives.
Season 02 · 2022 — 2024
Independent Creative Strategist
Ep 01
Scripted demo and marketing videos for a niche B2B platform — translating dense technical features into clear, outcome-led narratives.
Ep 02
Led messaging and creative direction for event collateral across US, Europe, and India — brand consistency across distinct markets.
Ep 03
Shaped social content direction and messaging frameworks that built credibility for technical B2B brands in specialised categories.
Built and managed an independent consulting practice across multiple B2B clients — delivering end-to-end creative strategy with no brief left unwritten.
Season 03 · 2021 — 2022
Content Strategist — Demand Generation
Ep 01
Developed guides and whitepapers translating product capabilities into value-led content — supporting pipeline growth across CX and ITSM product lines.
Ep 02
Performance-focused messaging across Google Search and display — informed by A/B testing to maximise CTR and conversion.
Ep 03
Built content frameworks and SEO-led editorial strategies positioning Freshworks as a thought leader in the SaaS customer experience space.
Contributed to demand generation content infrastructure at one of India's fastest-growing SaaS unicorns — writing across product lines and global markets.
Season 04 · 2019 — 2021
Senior Copywriter
Ep 01
Led campaign conceptualisation for Infosys, EY, and Oracle simultaneously — defining messaging architectures at enterprise scale.
Ep 02
Executed content across social, web, app, email, and video formats — managing multiple client accounts at one of Asia's leading data-driven agencies.
Ep 03
Structured narratives for senior stakeholders in pitch decks and quarterly business reviews — helping the agency win and retain key accounts.
Worked across Infosys, EY, and Oracle simultaneously — delivering campaign architecture from Singapore for global markets.
Season 05 · 2017 — 2019
Copywriter & Content Strategist
Ep 01
Developed brand voice guidelines and copy across food, lifestyle, and consumer categories — finding the tone that made brands worth reading.
Ep 02
Created and executed social media content strategies — building community and brand personality across digital platforms for B2C clients.
Ep 03
Where it all started — learning that a well-placed word can change how someone feels about a brand, a product, or an idea.
The beginning of everything — where curiosity about words turned into a career. Every brief since has been chasing that same feeling of getting it exactly right.
Created, Written & Produced by
Creative Strategist · B2B · Seven Years In
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